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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -The entry of new firms into a market stops when:


A) the accounting profit of existing firms falls to zero.
B) the general price level in the economy rises.
C) the rate of interest in the economy declines.
D) the economic profit of existing firms falls to zero.
E) the corporate taxes are relaxed.

F) A) and B)
G) A) and E)

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The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4 The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4    -The demand curve faced by a perfectly competitive firm is: A) perfectly inelastic. B) relatively elastic. C) unit elastic. D) perfectly elastic. E) relatively inelastic. -The demand curve faced by a perfectly competitive firm is:


A) perfectly inelastic.
B) relatively elastic.
C) unit elastic.
D) perfectly elastic.
E) relatively inelastic.

F) A) and B)
G) A) and C)

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -A firm's economic profit is the difference between the accounting profit and total fixed costs of the firm.

A) True
B) False

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The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4 The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4    -The only decision that a perfectly competitive firm makes is: A) what price to charge. B) what quantity to produce. C) how much to spend on advertisements. D) how much to discriminate on the basis of price. E) how to differentiate its products from its rivals. -The only decision that a perfectly competitive firm makes is:


A) what price to charge.
B) what quantity to produce.
C) how much to spend on advertisements.
D) how much to discriminate on the basis of price.
E) how to differentiate its products from its rivals.

F) A) and E)
G) C) and D)

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The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4 The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4    -An industry which has no barriers to entry, no product-promotion strategy, a standardized product, and a very large number of firms operating within it, is said to have: A) a monopoly market structure. B) perfect competition. C) monopsonistic competition. D) monopolistic competition. E) an oligopoly market structure. -An industry which has no barriers to entry, no product-promotion strategy, a standardized product, and a very large number of firms operating within it, is said to have:


A) a monopoly market structure.
B) perfect competition.
C) monopsonistic competition.
D) monopolistic competition.
E) an oligopoly market structure.

F) C) and D)
G) B) and D)

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -When a firm's economic profit is greater than zero, the accounting profit is called normal profit.

A) True
B) False

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The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2 The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2    -In Table 9.2, assume that Holmes's total fixed cost is zero. Compute the profit earned by the agency with two clients. A) -$110 B) $110 C) $120 D) -$10 E) $10 -In Table 9.2, assume that Holmes's total fixed cost is zero. Compute the profit earned by the agency with two clients.


A) -$110
B) $110
C) $120
D) -$10
E) $10

F) D) and E)
G) B) and E)

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Scenario 9.1 Jane left her job at Siemens and started her own boutique. She used to earn $50,000 annually at Siemens. She took a loan of $10,000 and used $20,000 from her personal savings to begin her venture. She agreed to repay the loan with 10% interest. Her business is bringing in $80,000 annually. She has rent and labor expenses of $15,000. Also assume that Jane could have used her own money i.e. $20,000 to buy stocks in Intel which would have returned 5% to her last year. -Nancy owns and operates a drug store that generates total revenues worth $30 million in a particular year. Her accounting costs for the year are $25 million. She could have earned $3 million in this year, if she had worked as a consultant for a pharmaceutical firm. Further, she could have earned 5 percent interest on $40 million of her own money that she invests in the business this year. Nancy's accounting profit in this year is _____ and her economic profit is _____.


A) $5 million; zero
B) $5 million; $3 million
C) $5 million; $8 million
D) zero; $3 million
E) $3 million; $43 million

F) A) and B)
G) C) and D)

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The table given below shows the total revenue and total cost of producing a commodity.Table 9.1 The table given below shows the total revenue and total cost of producing a commodity.Table 9.1    -In Table 9.1, if the firm produces five units of output, it makes a profit of _____. A) $3,000 B) $0 C) $800 D) $1,200 E) $1,000 -In Table 9.1, if the firm produces five units of output, it makes a profit of _____.


A) $3,000
B) $0
C) $800
D) $1,200
E) $1,000

F) A) and D)
G) C) and D)

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The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4 The figure given below shows the revenue and cost curves of a firm. MC represents the marginal cost curve, AC the average cost curve, MR the marginal revenue curve, and AR the average revenue curve.Figure 9.4    -If barriers to entry exist in the market for a product, then: A) the costs of entry and exit are relatively low. B) there will be few close substitutes of the product in the market. C) firms will be incurring losses in both the short run and the long run. D) firms will tend to have relatively less monopoly power. E) the existing firms will quit the market in the long run due to mounting losses. -If barriers to entry exist in the market for a product, then:


A) the costs of entry and exit are relatively low.
B) there will be few close substitutes of the product in the market.
C) firms will be incurring losses in both the short run and the long run.
D) firms will tend to have relatively less monopoly power.
E) the existing firms will quit the market in the long run due to mounting losses.

F) A) and C)
G) A) and E)

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -Each firm under perfect competition charges different prices for its products.

A) True
B) False

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -A perfectly competitive firm spends a significant part of its revenue on advertisements, and tries to sell more by reducing its price below the market price.

A) True
B) False

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The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2 The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2    -Graphically, a firm's total cost is equal to the area of the: A) triangle formed under the demand curve. B) rectangle formed under the demand curve at a given price and quantity combination. C) rectangle formed under the average-total-cost curve at a given ATC and quantity combination. D) triangle formed by a line segment between the demand and average-total-cost curves. E) triangle formed by a line segment between the horizontal axis and the average-total-cost curves. -Graphically, a firm's total cost is equal to the area of the:


A) triangle formed under the demand curve.
B) rectangle formed under the demand curve at a given price and quantity combination.
C) rectangle formed under the average-total-cost curve at a given ATC and quantity combination.
D) triangle formed by a line segment between the demand and average-total-cost curves.
E) triangle formed by a line segment between the horizontal axis and the average-total-cost curves.

F) A) and D)
G) C) and E)

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -The greater the differentiation among the products of monopolistically competitive firms, the lesser is the price-elasticity of demand.

A) True
B) False

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The following figure shows the cost and revenue structures of a firm. MC represents the marginal cost curve, AC represents the average cost curve, AR represents the average revenue curve, and MR represents the marginal revenue curve. P* is the equilibrium price and Q* is the equilibrium output.Figure 9.5 The following figure shows the cost and revenue structures of a firm. MC represents the marginal cost curve, AC represents the average cost curve, AR represents the average revenue curve, and MR represents the marginal revenue curve. P* is the equilibrium price and Q* is the equilibrium output.Figure 9.5    -Refer to Figure 9.5. Identify the market structure in which the firm operates. A) Perfect competition B) Monopolistic competition C) Monopoly D) Monopsony E) Duopoly -Refer to Figure 9.5. Identify the market structure in which the firm operates.


A) Perfect competition
B) Monopolistic competition
C) Monopoly
D) Monopsony
E) Duopoly

F) None of the above
G) B) and C)

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -The market power enjoyed by a particular producer depends on the number of firms in the industry.

A) True
B) False

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The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2 The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2    -Assume that a firm's marginal revenue curve intersects the rising portion of the marginal cost curve at 100 units of output. At this output level, the profit-maximizing firm's total fixed cost is $600 and its total variable cost is $400. If the price of the product is $8 per unit, the firm should produce: A) zero units of output. B) less than 100 units of output. C) 100 units of output. D) more than 100 units of output. E) 200 units of the output. -Assume that a firm's marginal revenue curve intersects the rising portion of the marginal cost curve at 100 units of output. At this output level, the profit-maximizing firm's total fixed cost is $600 and its total variable cost is $400. If the price of the product is $8 per unit, the firm should produce:


A) zero units of output.
B) less than 100 units of output.
C) 100 units of output.
D) more than 100 units of output.
E) 200 units of the output.

F) A) and E)
G) B) and C)

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The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2 The table given below reports the marginal revenue and marginal cost of Holmes Detective Agency for each client.Table 9.2    -Assume that a firm's marginal revenue curve intersects the rising portion of its marginal cost curve at 500 units of output. At this output level, a profit-maximizing firm's total cost of production is $1,000. If the price of the product is $5 per unit, the total revenue earned by the firm will be: A) $1,500. B) $250. C) $500. D) $2,500. E) $1,000. -Assume that a firm's marginal revenue curve intersects the rising portion of its marginal cost curve at 500 units of output. At this output level, a profit-maximizing firm's total cost of production is $1,000. If the price of the product is $5 per unit, the total revenue earned by the firm will be:


A) $1,500.
B) $250.
C) $500.
D) $2,500.
E) $1,000.

F) All of the above
G) A) and C)

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -The entry of new firms into an industry lowers the economic profit of the existing firms.

A) True
B) False

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Scenario 9.2 Consider a publicly held firm (one whose stock shares are traded on the stock exchange) that earned revenue worth $350 million and incurred land, labor, and debt costs worth $320 million. The stockholders who have invested a total of $100 million in this firm could have earned 10 percent return on other comparable investments. -Suppose that Megabucks Corporation is earning an economic profit of $4,000 through the sale of a product. If the price of the product is $6 per unit and its ATC is $4 per unit, Megabucks must be producing 8,000 units.

A) True
B) False

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