Question 1

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Accepted Answer

A) True 
 B)False

Question 2

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Accepted Answer

A) True 
 B)False

Question 3

The marketing tasks of an international marketer differs from that of a domestic marketer as:

Accepted Answer

A)   the international marketer has fewer uncontrollable elements to deal with compared to a domestic marketer.
B)   the level of technology and cultural forces are controllable elements for the domestic marketer.
C)   the structure of distribution is an uncontrollable element for the international marketer.
D)   the competitive structure is one of the controllable factors for an international marketer.
E)   the international marketer is less concerned about geography and infrastructure than the domestic marketer.F) C) and D)
G) A) and B)

Question 4

Which of the following characterizes a globally aware manager?

Accepted Answer

A)   Using one's home culture's values alone to market one's products in foreign countries.
B)   Accepting the cultural ways of another individual as their own.
C)   Allowing others to be different and equal.
D)   Discarding one's home culture's standards to adopt the global cultural standards.
E)   Controlling any influences that the global cultural standards may have on the marketing process.F) C) and D)
G) All of the above

Question 5

The self-reference criterion is closely related to ethnocentrism.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following political actions is likely to favor international marketing?

Accepted Answer

A)   Placing trade embargo on Cuba owing to widespread political instability in the country.
B)   U.S. government placing a trade ban on Libya for rampant terrorism.
C)   Paraguay imposing low tariffs and tax rates for manufacturing industries.
D)   Tariff hike for imports established by China.
E)   U.S. government coupling human rights issues with foreign trade policy.F) D) and E)
G) B) and E)

Question 7

Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Accepted Answer

A)   They do not begin internationalization at these stages.
B)   They take a strategic approach to decision making regarding international expansion.
C)   They are more reactive in nature and embark on internationalization without planning.
D)   They intend to maintain a continuous market representation in foreign markets.
E)   They are a result of dedicated production capacity maintained for foreign markets.F) A) and B)
G) B) and E)

Question 8

Which of the following best describes the stage of development where the company's products reach a foreign market without any conscious effort on the part of the marketer?

Accepted Answer

A)   Infrequent foreign marketing
B)   Regular foreign marketing
C)   No direct foreign marketing
D)   International marketing
E)   Global marketingF) B) and E)
G) A) and D)

Question 9

Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is the most effective way to achieve organizational global awareness?

Accepted Answer

A)   Hiring employees based on the sole criterion of global awareness.
B)   Organizing employee trips to foreign cultures to increase their sensitivity.
C)   Increasing the diversity mix of the front-level employee profile.
D)   Having a culturally diverse senior executive staff or board of directors.
E)   Promoting social networking as a means to improve inter-cultural communication.F) A) and B)
G) A) and C)

Question 11

M&M, a company producing musical instruments, had dominated its home market for several years before venturing into international markets. The company was focusing more on international operations until a German company in the same business entered its home market. The German company started selling good quality products at prices much lower than M&M's and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&M in the above scenario?

Accepted Answer

A)   Level of technology
B)   Structure of distribution
C)   Competition in the domestic market
D)   Cultural forces
E)   Promotion of the productF) None of the above
G) B) and C)

Question 12

Which of the following is true of firms at the international marketing stage of marketing involvement?

Accepted Answer

A)   The primary focus of operations and production is to service domestic market needs.
B)   As domestic demand increases and absorbs surpluses, foreign sales activity is reduced or even withdrawn.
C)   Profit expectations from foreign markets are seen primarily as a bonus in addition to regular domestic profits.
D)   Planning generally entails production of goods outside the home market.
E)   The firm treats the world, including the home market, as one market.F) A) and D)
G) B) and C)

Question 13

Which of the following firms has a better chance of accelerating the internationalization process?

Accepted Answer

A)   International regulatory bodies set export/import limits.
B)   The importing country can levy heavier import tariffs to override the VERs.
C)   The exporting country sets the limits on the quantity it will export.
D)   It is a mandatory tax imposed by a government on goods entering at its borders.
E)   It is an absolute restriction against the importation of certain goods.F) A) and B)
G) B) and E)

Question 14

List out the events or trends that have shaped international business beyond today's bumpy roads and into the future.

Accepted Answer

Of all the events and trends affecting g...

Question 15

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Accepted Answer

The steps are: (1) define the business p...

Question 16

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

Accepted Answer

A) True 
 B)False

Question 17

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following will aid a manager in understanding the way people of different countries think and act?

Accepted Answer

A)   A better understanding of global economic trends.
B)   A deeper understanding of world market potential.
C)   An understanding of foreign investment opportunities.
D)   An understanding of microeconomics.
E)   A historical perspective.F) B) and C)
G) A) and D)

Question 19

The foreign policies of a country have a direct effect on a firm's international marketing success.

Accepted Answer

A) True 
 B)False

Question 20

For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Accepted Answer

A)   competitive structure
B)   economic climate
C)   structure of distribution
D)   environmental factors
E)   controllable elementsF) B) and D)
G) All of the above

Exam 1: The Scope and Challenge of International Marketing

Which of the following is true of firms at the international marketing stage of marketing involvement?

Correct Answer
verified

Which of the following characterizes a globally aware manager?

Correct Answer
verified

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Correct Answer
verified

The foreign policies of a country have a direct effect on a firm's international marketing success.

Correct Answer
verified

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Correct Answer
verified

For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Correct Answer
verified

Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

Correct Answer
verified

The self-reference criterion is closely related to ethnocentrism.

Correct Answer
verified

List out the events or trends that have shaped international business beyond today's bumpy roads and into the future.

Correct Answer
verified
Of all the events and trends affecting g...
View Answer

Which of the following firms has a better chance of accelerating the internationalization process?

Correct Answer
verified

The marketing tasks of an international marketer differs from that of a domestic marketer as:

Correct Answer
verified

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

Correct Answer
verified

Which of the following political actions is likely to favor international marketing?

Correct Answer
verified

Which of the following is the most effective way to achieve organizational global awareness?

Correct Answer
verified

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Correct Answer
verified
The steps are: (1) define the business p...
View Answer

Which of the following best describes the stage of development where the company's products reach a foreign market without any conscious effort on the part of the marketer?

Correct Answer
verified

Correct Answer
verified

Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Correct Answer
verified

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Correct Answer
verified

Which of the following will aid a manager in understanding the way people of different countries think and act?

Correct Answer
verified

Exam 1: The Scope and Challenge of International Marketing

Which of the following is true of firms at the international marketing stage of marketing involvement?

Correct AnswerverifiedShow Answer

Which of the following characterizes a globally aware manager?

Correct AnswerverifiedShow Answer

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Correct AnswerverifiedShow Answer

The foreign policies of a country have a direct effect on a firm's international marketing success.

Correct AnswerverifiedShow Answer

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Correct AnswerverifiedShow Answer

For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Correct AnswerverifiedShow Answer

Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

Correct AnswerverifiedShow Answer

The self-reference criterion is closely related to ethnocentrism.

Correct AnswerverifiedShow Answer

List out the events or trends that have shaped international business beyond today's bumpy roads and into the future.

Correct AnswerverifiedOf all the events and trends affecting g...View AnswerShow Answer

Which of the following firms has a better chance of accelerating the internationalization process?

Correct AnswerverifiedShow Answer

The marketing tasks of an international marketer differs from that of a domestic marketer as:

Correct AnswerverifiedShow Answer

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

Correct AnswerverifiedShow Answer

Which of the following political actions is likely to favor international marketing?

Correct AnswerverifiedShow Answer

Which of the following is the most effective way to achieve organizational global awareness?

Correct AnswerverifiedShow Answer

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Correct AnswerverifiedThe steps are: (1) define the business p...View AnswerShow Answer

Which of the following best describes the stage of development where the company's products reach a foreign market without any conscious effort on the part of the marketer?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Correct AnswerverifiedShow Answer

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Correct AnswerverifiedShow Answer

Which of the following will aid a manager in understanding the way people of different countries think and act?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Of all the events and trends affecting g...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The steps are: (1) define the business p...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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