Question 1

Dependent variables are those over which the experimenter has total,direct control; they may be easily manipulated by experimenters.

Accepted Answer

A) True 
 B)False

Question 2

What makes an experimental design a "true" experimental design?

Accepted Answer

A)  There are no "false" variables.
B)  It truly isolates the effects of the independent variable on the dependent variable while controlling for effects of any extraneous variables.
C)  It is performed by a certified marketing researcher.
D)  both A and C
E)  none of the aboveF) A) and E)
G) B) and E)

Question 3

A procedure for ensuring that the change in the dependent variable may be solely attributed to the change in the independent variable is called:

Accepted Answer

A)  an experimental design
B)  a variable design
C)  a procedural design
D)  a design procedure
E)  a change procedureF) A) and B)
G) All of the above

Question 4

A pretest refers to measuring the dependent variable prior to changing the independent variable.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT true of depth interviews?

Accepted Answer

A)  They are especially useful when the researcher wants to understand decision making on the individual level.
B)  A trained interviewer is used.
C)  Interviews cannot be conducted in the participants' homes.
D)  The respondent is not influenced by others, as in a focus group.
E)  They are especially useful when the researcher wants to understand how products are used.F) A) and B)
G) A) and D)

Question 6

If you were gathering information from those thought to be knowledgeable on the issues relevant to the research problem,you would probably be using which method of exploratory research?

Accepted Answer

A)  Secondary data analysis
B)  Experience surveys
C)  Case analysis
D)  Longitudinal studies
E)  Cross-sectional studiesF) C) and E)
G) B) and E)

Question 7

Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?

Accepted Answer

A)  representativeness, isolation and cost
B)  representativeness, existing company presence, control of promotion
C)  representativeness, isolation and control of distribution and promotion
D)  representativeness, cost and control of competitor's intelligence
E)  representativeness, cost and ability to meet the federal codes regulating test marketsF) B) and C)
G) All of the above

Question 8

Which of the following symbols represents the experimental effect?

Accepted Answer

A)  O
B)  X
C)  C
D)  E
E)  none of the aboveF) B) and E)
G) A) and D)

Question 9

With ________,the researcher observes the effects or results of the behavior rather than the behavior itself.

Accepted Answer

A)  indirect observation
B)  disguised observation
C)  undisguised research
D)  direct observation
E)  guided observationF) A) and E)
G) D) and E)

Question 10

Continuous panels provide data that may be used for brand-switching studies.

Accepted Answer

A) True 
 B)False

Question 11

The advantage of the continuous panel is they represent a large group of persons who have made themselves available for research.

Accepted Answer

A) True 
 B)False

Question 12

The four research designs are exploratory,exploitive,descriptive and longitudinal.

Accepted Answer

A) True 
 B)False

Question 13

Descriptive research asks who,what,where,when and how; it also provides conclusive answers to why and therefore,descriptive research establishes causality.

Accepted Answer

A) True 
 B)False

Question 14

Focus groups are small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem.

Accepted Answer

A) True 
 B)False

Question 15

Placing a person in a decision making setting and asking them to verbalize everything they consider when making a purchase decision is called ethnographic research.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not true of secondary data,or information?

Accepted Answer

A)  They have been collected for a purpose.
B)  They are almost always a part of a marketing research project.
C)  They are widespread and readily available.
D)  They are difficult to find because you must first petition the researcher to get the data.
E)  You can conduct a search for secondary information on virtually any topic quickly and efficiently.F) C) and E)
G) All of the above

Question 17

The moderator's task in a focus group is to allow openness among the respondents and to never try to focus them on some general area of interest.

Accepted Answer

A) True 
 B)False

Question 18

Appropriate methods for conducting exploratory research would include:

Accepted Answer

A)  secondary data analysis
B)  experience surveys
C)  case analysis
D)  only A and B
E)  all of the aboveF) A) and C)
G) A) and B)

Question 19

Descriptive research is desirable when we wish to project a study's findings to a larger population.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?

Accepted Answer

A)  cost, competitor intervention, and government regulations of test markets
B)  fallibility of results, cost, exposure of product/service to competition and ethical issues
C)  cost, delay in getting to the market first, competitive awareness of the product/service
D)  inability to test marketing mix variables
E)  disadvantages were not discussed in your bookF) B) and D)
G) A) and E)

Exam 4: Research Design Alternatives and Qualitative Research

Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?

Correct AnswerverifiedShow Answer

The four research designs are exploratory,exploitive,descriptive and longitudinal.

Correct AnswerverifiedShow Answer

Descriptive research asks who,what,where,when and how; it also provides conclusive answers to why and therefore,descriptive research establishes causality.

Correct AnswerverifiedShow Answer

Continuous panels provide data that may be used for brand-switching studies.

Correct AnswerverifiedShow Answer

Which of the following symbols represents the experimental effect?

Correct AnswerverifiedShow Answer

With ________,the researcher observes the effects or results of the behavior rather than the behavior itself.

Correct AnswerverifiedShow Answer

Appropriate methods for conducting exploratory research would include:

Correct AnswerverifiedShow Answer

Which of the following is not true of secondary data,or information?

Correct AnswerverifiedShow Answer

If you were gathering information from those thought to be knowledgeable on the issues relevant to the research problem,you would probably be using which method of exploratory research?

Correct AnswerverifiedShow Answer

Which of the following is NOT true of depth interviews?

Correct AnswerverifiedShow Answer

A pretest refers to measuring the dependent variable prior to changing the independent variable.

Correct AnswerverifiedShow Answer

Placing a person in a decision making setting and asking them to verbalize everything they consider when making a purchase decision is called ethnographic research.

Correct AnswerverifiedShow Answer

Dependent variables are those over which the experimenter has total,direct control; they may be easily manipulated by experimenters.

Correct AnswerverifiedShow Answer

The advantage of the continuous panel is they represent a large group of persons who have made themselves available for research.

Correct AnswerverifiedShow Answer

A procedure for ensuring that the change in the dependent variable may be solely attributed to the change in the independent variable is called:

Correct AnswerverifiedShow Answer

Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?

Correct AnswerverifiedShow Answer

What makes an experimental design a "true" experimental design?

Correct AnswerverifiedShow Answer

Descriptive research is desirable when we wish to project a study's findings to a larger population.

Correct AnswerverifiedShow Answer

Focus groups are small groups of people brought together and guided by a moderator through an unstructured,spontaneous discussion for the purpose of gaining information relevant to the research problem.

Correct AnswerverifiedShow Answer

The moderator's task in a focus group is to allow openness among the respondents and to never try to focus them on some general area of interest.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified