Question 1

Nescafe coffee, Salada tea, Dad's Cookies, and milk are examples of convenience goods.

Accepted Answer

A) True 
 B)False

Question 2

The secondary package actually contains the product.

Accepted Answer

A) True 
 B)False

Question 3

Nissan Pathfinder is an example of a company and product family brand.

Accepted Answer

A) True 
 B)False

Question 4

A group of product items that have major attributes in common is called a

Accepted Answer

A)   merchandising mix.
B)   product line depth.
C)   product concept.
D)   product line.
E)   product mix.F) A) and E)
G) A) and D)

Question 5

When a brand reaches the stage of "brand preference,"customers delay a purchase rather than switch to another brand in the case of unavailability.

Accepted Answer

A) True 
 B)False

Question 6

How a consumer good is classified depends on

Accepted Answer

A)   the behaviour of the consumer.
B)   its quality.
C)   its size.
D)   its price.
E)   its durability.F) B) and E)
G) None of the above

Question 7

A cult brand is purchased by only certain subcultures in society.

Accepted Answer

A) True 
 B)False

Question 8

An example of secondary packaging is

Accepted Answer

A)   the box for a tube of toothpaste.
B)   the protective covering for shipping.
C)   the inner liner in a box of cereal.
D)   the plastic wrap on individual slices of cheese.
E)   the shopping bag provided by retailers for carrying purchases home.F) A) and B)
G) C) and D)

Question 9

Cory owns a sweatshirt with a Toronto Raptors logo on the sleeve. This is an example of a

Accepted Answer

A)   licensed brand.
B)   co-branding strategy.
C)   shared branding strategy.
D)   borrowed trademark.
E)   limited edition brand.F) A) and D)
G) A) and B)

Question 10

Consumers remain loyal to the brands that

Accepted Answer

A)   have meaningful brand names.
B)   are renovated.
C)   have been blocked.
D)   are well targeted.
E)   consistently meet their expectations.F) A) and D)
G) A) and B)

Question 11

If Nike allows its brand name to be used on clothing or posters made by other firms, the practice is an example of

Accepted Answer

A)   cooperative branding.
B)   licensed branding.
C)   universal branding.
D)   generic branding.
E)   family branding.F) A) and E)
G) A) and C)

Question 12

What is the most accurate statement about private label brands?

Accepted Answer

A)   They are the cheapest products.
B)   They appeal to lower-income consumers.
C)   They generally offer the best value.
D)   They were initially designed for value-conscious consumers.
E)   They are the same as generic brands.F) D) and E)
G) B) and E)

Question 13

On what basis would a Rolex watch be classified as a specialty good?

Accepted Answer

Specialty goods are items customers will...

Question 14

Jennifer's favourite brand of fruit juice is out of stock at the grocery store. Instead of purchasing a similar competitor's product, she goes without. For Jennifer, this product is in the ________ stage.

Accepted Answer

A)   brand dominance
B)   brand equity
C)   brand insistence
D)   brand preference
E)   brand loyaltyF) A) and E)
G) None of the above

Question 15

Kenmore, President's Choice, and Mastercraft are examples of

Accepted Answer

A)   national brands.
B)   licensed brands.
C)   private label brands.
D)   home brands.
E)   generic brands.F) A) and E)
G) C) and D)

Question 16

Assume that you are designing the new label for your company's latest BBQ sauce product. What will you incorporate to ensure that the three functions of a product label are served by your design?

Accepted Answer

1. Identify the brand name and owner of ...

Question 17

If Kraft adds fruit to its "Multimix"cereals to differentiate its cereal from the competition, this fruit addition is an example of the brand's USP.

Accepted Answer

A) True 
 B)False

Question 18

Heinz is a good example of a family brand with the company having the same name.

Accepted Answer

A) True 
 B)False

Question 19

List eight products that are part of a product line width for a hardware store.

Accepted Answer

A product line is a group of products wi...

Question 20

Goods that consumers compare on such bases as suitability, quality, price, and style before making a selection are

Accepted Answer

A)   unsought goods.
B)   staple goods.
C)   specialty goods.
D)   convenience goods.
E)   shopping goods.F) B) and E)
G) A) and E)

Exam 8: Product Strategy

Cory owns a sweatshirt with a Toronto Raptors logo on the sleeve. This is an example of a

Correct AnswerverifiedShow Answer

Nissan Pathfinder is an example of a company and product family brand.

Correct AnswerverifiedShow Answer

What is the most accurate statement about private label brands?

Correct AnswerverifiedShow Answer

If Kraft adds fruit to its "Multimix"cereals to differentiate its cereal from the competition, this fruit addition is an example of the brand's USP.

Correct AnswerverifiedShow Answer

On what basis would a Rolex watch be classified as a specialty good?

Correct AnswerverifiedSpecialty goods are items customers will...View AnswerShow Answer

List eight products that are part of a product line width for a hardware store.

Correct AnswerverifiedA product line is a group of products wi...View AnswerShow Answer

How a consumer good is classified depends on

Correct AnswerverifiedShow Answer

A cult brand is purchased by only certain subcultures in society.

Correct AnswerverifiedShow Answer

Consumers remain loyal to the brands that

Correct AnswerverifiedShow Answer

If Nike allows its brand name to be used on clothing or posters made by other firms, the practice is an example of

Correct AnswerverifiedShow Answer

Goods that consumers compare on such bases as suitability, quality, price, and style before making a selection are

Correct AnswerverifiedShow Answer

Jennifer's favourite brand of fruit juice is out of stock at the grocery store. Instead of purchasing a similar competitor's product, she goes without. For Jennifer, this product is in the ________ stage.

Correct AnswerverifiedShow Answer

Heinz is a good example of a family brand with the company having the same name.

Correct AnswerverifiedShow Answer

Assume that you are designing the new label for your company's latest BBQ sauce product. What will you incorporate to ensure that the three functions of a product label are served by your design?

Correct Answerverified1. Identify the brand name and owner of ...View AnswerShow Answer

A group of product items that have major attributes in common is called a

Correct AnswerverifiedShow Answer

An example of secondary packaging is

Correct AnswerverifiedShow Answer

Kenmore, President's Choice, and Mastercraft are examples of

Correct AnswerverifiedShow Answer

Nescafe coffee, Salada tea, Dad's Cookies, and milk are examples of convenience goods.

Correct AnswerverifiedShow Answer

When a brand reaches the stage of "brand preference,"customers delay a purchase rather than switch to another brand in the case of unavailability.

Correct AnswerverifiedShow Answer

The secondary package actually contains the product.

Correct AnswerverifiedShow Answer

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Specialty goods are items customers will...
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A product line is a group of products wi...
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1. Identify the brand name and owner of ...
View Answer

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